Services
Four services. One outcome: more booked jobs.
Every service below is priced, scoped and reported the same way: what it costs, what you get, and what it produced. Start with one or take the lot.
- No lock-in contracts
- Month to month after the first 90 days
- You own every account and asset
- Reported in booked jobs, not impressions
In short
Which marketing service should a home service business start with?
Start with Google Ads if the phone is quiet, because paid search can produce an enquiry within a week. Start with SEO if the phone rings but the jobs are wrong. Start with lead generation if enquiries arrive and go cold. Add Meta Ads only when the work is planned rather than urgent, such as roofs, bathrooms and extensions.
How to choose where to start
If your phone is quiet right now, start with Google Ads. It is the only channel that can produce an enquiry this week, because you are buying attention that already exists rather than earning it.
If your phone rings but the jobs are the wrong ones, start with SEO. Ranking for the searches that describe your best work is how you stop attracting price shoppers and start attracting the jobs you actually want.
If you have decent volume but leads go cold, start with Lead Generation. The problem is almost never at the top of the funnel. It is the eleven minutes it takes you to return a call while a competitor answers on the second ring.
If your work is planned rather than urgent — roofs, bathrooms, extensions, landscaping — add Meta Ads. Nobody searches Google for a new patio in February, but they will stop scrolling for a good one.
The services
SEO
Get found for the searches that mean work. Local SEO, Google Business Profile, service pages, service-area pages and the technical work underneath. From £795 / $995 per month.
Learn more →Google Ads
Enquiries this week. Search campaigns, Local Services Ads, call tracking and relentless negative keyword work. From £595 / $745 per month plus ad spend.
Learn more →Facebook & Meta Ads
Demand you create rather than capture. Lead forms, seasonal offers and retargeting for planned, higher-value work. From £595 / $745 per month plus ad spend.
Learn more →Lead Generation
The full engine: landing pages, tracking, instant alerts and follow-up automation. From £1,495 / $1,895 per month.
Learn more →How an engagement runs
The shape of the first six months, so you know what you are buying before you buy it.
Access, tracking and baseline
We take access to your website, advertising and analytics, install call and form tracking, and record where every number sits today. Nothing is optimised until there is a baseline to optimise against, and that baseline is written down so neither of us can move the goalposts later.
Build
Technical fixes, Google Business Profile, the first service pages, and the campaign structure. This is the heaviest work and the least visible. Expect movement in leading indicators rather than in enquiry volume.
First real numbers
Paid channels are producing enquiries and being tuned weekly. Organic is starting to move in the map pack. At the end of week 12 we review honestly: what is paying for itself, what is not, and what changes.
Widen what works
More service areas, more service lines, more budget behind whichever channel is returning most. We do not add a fourth channel because the retainer would be bigger.
Month to month
30 days' notice, either way. Fortnightly contact, monthly reporting, and a standing instruction from us to tell you when to spend less.
Questions about our services
Can I start with one service and add more later?
Yes, and most clients should. Adding a second channel before the first one is measured properly just doubles the noise. We would rather prove one channel pays and then widen it.
Do your prices include ad spend?
No. Management fees and ad spend are separate and your ad budget is paid directly to Google or Meta from your own account, never through us. You see exactly what you spent and exactly what we charged.
What is a sensible starting ad budget?
For most home service businesses, £1,000 to £2,500 a month in Google Ads spend is enough to gather real data in a single metro area. Below about £750 a month the data comes in too slowly to optimise honestly, and we will tell you that rather than take the work.
Do you build websites?
We build the landing pages and service pages that campaigns run to, and we fix what is broken on your existing site. We are not a full web design studio and we will say so if a rebuild is what you actually need.
Find out what is costing you jobs
We record a walkthrough of your site and your Google Business Profile, name the three competitors outranking you, and rank the fixes by what they are worth. Free, and yours whether you hire us or not.
Request your free audit