Service · Lead Generation
Lead generation for home service businesses
Every enquiry belongs to you alone. We never sell the same homeowner to two businesses, which is the entire reason leads from the big platforms convert so badly.
- No lock-in contracts
- Month to month after the first 90 days
- You own every account and asset
- Reported in booked jobs, not impressions
In short
What is exclusive lead generation for contractors?
Exclusive lead generation means every enquiry is produced on the contractor's own domain and advertising accounts and is sent to that one business only. It is the opposite of the shared-lead model, where platforms sell the same homeowner to three or four competitors at once. The engine consists of landing pages, call and form tracking, instant alerts, follow-up automation and review generation.
The problem with bought leads
The lead platforms sell the same homeowner to three, four or five contractors at once. You are then in a race you did not agree to enter, competing on how fast you can answer and how low you will go, against firms who are doing the same arithmetic. The lead cost is only the beginning of what it costs you.
It also makes you a tenant. Your enquiry flow lives on somebody else's platform, at somebody else's prices, and it can be repriced or switched off without notice. Firms who build their own pipeline own an asset. Firms who buy leads rent one.
What we build is the other thing: your own enquiry engine, running on your own domain, in your own ad accounts, producing enquiries that only you receive.
What the engine is made of
Six components. They are not exciting individually. Assembled properly they are the difference between an enquiry and a booked job.
Landing pages that convert
One page per service and per campaign. Phone number above the fold, service area named explicitly, proof of real work, a form short enough that somebody will actually finish it on a phone with one hand.
Tracking that tells the truth
Call tracking, form tracking, conversion tracking and channel attribution. Without this the whole thing is guesswork dressed as a report.
Instant alerts
New enquiry goes to your phone by SMS and email within seconds, with the service, the postcode and the number already in it. Research on lead response consistently shows the first business to call wins a disproportionate share of the work.
Automated follow-up
An immediate acknowledgement to the homeowner so they know they have reached a real business, then a follow-up sequence for anyone you have not managed to reach. Most contractors call once and give up.
A simple pipeline
Enquiry, contacted, quoted, won, lost. Five stages, nothing more complicated than you will actually use. Without this you cannot tell us which leads turned into money, and if you cannot tell us that, nobody can optimise anything.
Review generation
An automatic request after every completed job. Reviews drive map pack rankings, and map pack rankings drive the emergency searches. It is the cheapest compounding asset in this entire industry.
The number almost nobody measures
Cost per booked job. Not cost per click, not cost per lead, not impressions or rankings or reach. What it costs you, all in, to put one paid job on the calendar.
Once that number exists, every marketing argument you will ever have becomes simple. A channel either delivers a booked job for less than its gross profit or it does not. Half of what we do is building the plumbing that makes that number knowable in the first place.
Lead generation pricing
The full engine, including Google Ads and Meta Ads management. Ad spend separate and paid directly to the platforms.
Lead Engine
- Everything in SEO
- Everything in Google Ads management
- Everything in Meta Ads management
- Landing pages, tracking and instant alerts
- Follow-up automation and pipeline setup
- Review generation
- Fortnightly call and monthly reporting
Roughly a third of what the established home services agencies charge for the same scope.
Lead generation questions
Do you sell leads per lead?
No. We build your engine and charge a flat monthly fee. Pay-per-lead sounds safer but it puts our incentive on volume rather than on quality, and it means the pipeline belongs to us rather than to you. Flat fee keeps our interests and yours pointing the same way.
Are the leads exclusive?
Completely. Every enquiry is generated on your domain, in your ad accounts, and goes only to you. We do not run a shared lead pool and we never will.
What if I cannot handle more work?
Then tell us and we will slow it down. It is a real constraint and it is better raised early. There is no point generating forty enquiries you cannot quote, and we would rather pause a channel than watch you burn your reputation on unanswered calls.
How fast do I need to respond?
Minutes, not hours. Lead response research consistently finds that contacting an enquiry within the first five minutes dramatically outperforms even a thirty-minute delay. We will build the alerts. Answering them is the one part we cannot do for you, and it is the part that decides whether any of this works.
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A recorded, specific walkthrough of your website, your Google presence and the competitors beating you. Fifteen minutes, no charge, no obligation, and yours to keep whether you hire us or not.
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