Industry · Electrical
Marketing for electrical contractors
Electrical has the widest job-value spread in home services: a £90 socket and a £9,000 rewire come through the same contact form. If your marketing cannot tell them apart, you are optimising towards the cheap one by default.
- No lock-in contracts
- Month to month after the first 90 days
- You own every account and asset
- Reported in booked jobs, not impressions
In short
What marketing works for electrical contractors?
Electrical work carries the widest job-value spread in home services, from a ninety-pound socket to a nine-thousand-pound rewire, and both arrive through the same contact form. The growth comes from separating them: dedicated pages for EV charger installation, landlord certification and rewires, which are searched independently and which most electricians have never built.
Two businesses, one van
Electrical work spans a £90 socket and a £9,000 rewire, and both arrive through the same contact form.
Small works and call-outs
Sockets, lights, fault finding, consumer units. High volume, low ticket, frequently urgent. Useful for keeping the diary full and terrible if it is all you attract.
Certification, rewires and EV
EICRs, landlord certificates, full rewires, EV charger installation, solar and battery. Higher value, planned, and often driven by regulation or a grant deadline rather than by desire. This is where the margin is.
What is usually going wrong
The patterns that keep electrical firms stuck on small works.
- Every enquiry is a socket. The rewires and EV installs go to firms with a page about them and you have neither.
- EV charger searches have grown into a proper market with grant schemes attached, and you are invisible for all of it.
- Landlords searching for EICRs are a recurring, predictable, compliance-driven customer base and nobody is targeting them.
- Your accreditations — NICEIC, NAPIT, Part P, or your country's equivalent — are trust signals sat in the footer instead of in the headline.
- You are bidding against national franchise operators for generic “electrician” terms and losing on budget rather than on quality.
Seasonality and the calendar
Less seasonal than plumbing or HVAC, but not flat. Landlord certification clusters around tenancy cycles, EV and solar enquiries rise with energy prices and grant announcements, and outdoor and garden electrical work concentrates in spring. Rental compliance deadlines are the most reliably predictable demand in the trade.
The economics we build around
The job we build campaigns around is the rewire, the EV installation and the commercial certification contract, not the socket. Small works pay the week; the planned work pays the year.
The channel plan for this trade
Start with SEO on EV charger and certification terms. They are the clearest open content gap left in electrical.
SEO
Dedicated pages for EV charger installation, EICR and landlord certification, rewires and consumer unit upgrades. These are searched separately and almost nobody has built them.
Learn more →Google Ads
Commercial and domestic separated completely, with certification and compliance terms bid on independently. Landlord deadlines are the most predictable demand in the trade.
Learn more →Meta Ads
EV charger and solar-battery campaigns aimed at homeowners responding to energy prices and grant announcements, where the decision is made long before anyone searches.
Learn more →Lead Generation
Landlord and letting-agent nurture, because compliance certificates recur on a known cycle and can be booked before the customer remembers they are due.
Learn more →Electrical marketing questions
How do I attract commercial work rather than domestic?
Separate pages, separate campaigns, separate language. Commercial buyers search for compliance, certification, response times and insurance, not for “electrician near me”. Mixing the two on one page wins neither.
Is EV charger installation worth building content around?
Yes. The searches are growing, the job values are good, grant schemes create urgency, and most electricians have a single line about it on a services page. It is one of the clearest content gaps left in the trade.
Do accreditations actually help rankings?
They help conversion more than rankings, which matters more. A homeowner comparing three electricians picks the certified one. Put the badges where they will be seen, not in the footer, and add them to your structured data.
Ask us anything about your marketing
Send us your website and we will tell you plainly what we would fix first, what we would ignore, and whether it needs an agency at all. Some of the time the honest answer is that it does not.
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