Resources · Blogs
The Leadwise blog
Practical posts about winning more work in the trades. No listicles about the twelve best social media platforms, no jargon, and nothing you cannot act on this week.
- No lock-in contracts
- Month to month after the first 90 days
- You own every account and asset
- Reported in booked jobs, not impressions
In short
What does the Leadwise blog cover?
Practical marketing for home service business owners rather than for marketers: how to calculate what a booked job is worth, which Google Business Profile fields most firms leave blank, why enquiries go cold, how to read a Google Ads search terms report without a marketing background, and whether publishing prices wins or costs work in a given trade.
Start here
New posts are published here as they are written. Each one covers a single thing you can do, why it matters in money terms, and roughly how long it takes.
If there is something you want covered, tell us and we will write it. Questions from actual contractors make better articles than keyword research does.
The checklist
Work down it in order. Each item is worth more than the one below it.
- How to work out what a booked job is really worth to you. The single calculation that makes every other marketing decision obvious.
- The Google Business Profile fields almost every trade leaves blank. Services, products, attributes and the Q&A section, and what each one does to your map pack position.
- Why your enquiries go cold, and the five-minute rule. What lead response research consistently shows about how quickly you have to call back.
- Reading a Google Ads search terms report without a marketing degree. Twenty minutes a week, and it is where most wasted spend hides.
- Should you publish your prices? The trades where it wins work, the trades where it costs work, and how to publish ranges safely.
- How to photograph your jobs so the photographs actually sell. A shot list your team can follow in four minutes per job.
- Seasonal budget planning for the trades. When to raise heating spend, when to sell maintenance plans, and why January matters for landscapers.
Questions
How often do you publish?
Weekly, and we would rather publish one useful post a week than five thin ones.
Can I suggest a topic?
Yes. Send it to hello@leadwisemarketing.com and if it is useful to other contractors we will write it.
Do I have to give my email to read anything?
No. Nothing on this site is gated.
See where the enquiries are leaking
Most home service businesses lose more work between the enquiry and the quote than they ever lose in search rankings. The audit shows you both. No charge, no obligation, no sales deck.
Get your free audit